Industry standards are hard things to change. And most times – they are still in use because they still work.
Take resumes for example. When it comes to staffing and recruiting, they’re required reading – whether you choose to read each in detail or automate resume reading with staffing or recruitment software. But the resume has new a force threatening to take its place as the industry standard: the LinkedIn profile.
The question is: Will LinkedIn profiles completely overtake resumes as the prime way for your recruiting, employment or staffing agency to learn what it needs to know about candidates and job seekers?
Personally, I don’t see it as an either-or situation just yet. That said, I don’t think any true candidate picture is complete without a powerful LinkedIn profile, regardless of the strength of their resume. Here are 3 reasons why:
1. Personal Branding Is Here To Stay
Branding isn’t just for businesses any more. Now candidates have ample opportunity to present themselves to your recruiting or staffing agency in a compelling fashion through their customized profiles.
Rather than the traditionally brief resume, a personal profile can be a more creative platform for showcasing a candidate’s unique interests. In addition to listing job experience, the profile can link to a blog, share a reading list and even offer SlideShare presentations.
2. Messaging Makes A Difference
A candidate’s online profile is the ideal place for you to get a better sense of a job seeker’s communication skills. With all the added information a candidate can include, you can assess not only how qualified a person is for the job but also how they communicate their strengths.
Candidates can use a more conversational tone to expand upon their experience and interests and recruiters can get a better sense of the person’s personality and creativity.
3. Referrals Can Complete The Picture
A candidate’s profile can provide you with a treasure trove of referrals and recommendations.
It can also offer a road map of a person’s career path by showing how well connected that candidate is within their chosen industry. The profile is the online fulfillment of the traditional “Recommendations Provided Upon Request.”
With a finite universe of qualified candidates, enterprising recruiters and staffing professionals need a variety of tools to discover the cream of the crop. The LinkedIn profile combined with a resume – rather than one or the other – offers the most complete and powerful overview.