As a staffing and recruiting professional, you understand that how you are perceived by your peers and the stances you take will develop your personal brand. You also know that those qualities hold true for your digital presence or brand. You’ve worked hard to craft an individualized personal brand that thrives on successful and ethical staffing practices. Part of this process is the creation of a search engine optimization (SEO) strategy. That’s why knowing how to leverage the differences between Google and Bing is important.
From the largest corporate brands in the world to the individual person, the successful SEO strategies deployed by one or many people have helped boost market success in a number of ways. However, when you are crafting an SEO strategy for yourself or your organization, are you aware of how your SEO keywords and branding will appear in different search engines?
If you’ve watched television in the past year, you most likely would have seen the marketing campaign Bing has taken on to encourage the average internet user to switch from the “ultimate power” Google to Bing. Entrepreneur reports that the main theme of the campaign suggests that blind internet users prefer the search engine results of Bing over Google by two-to-one.
Experts question whether Microsoft’s Bing has managed to finally advance enough to pose a threat to Google. Besides simple user preference, marketers and you as a staffing professional may need to question whether your SEO strategies are friendly to both search engines, because if not, you could be hurting your business.
According to a study by AdGooroo, Google’s AdWords algorithm still outperforms Bing Ads by serving 7.3 million more ad impressions in shopping and classified categories. However, for those staffing professionals working in the finance industry, watch out – Bing outperformed Google in the financial services category by nearly 30 percent – 5.31 million ad impressions versus Google’s 4.11 million. In all other categories, including: travel, education, computer and internet and business, Google may still reign supreme in ad impressions, but the gap between the two is closing, which means that SEO strategies need to integrate best practices for both search engine algorithms when possible.
Research conducted by experts at Entrepreneur found that Google still provides more relevant information for searches than Bing, but Microsoft’s search engine manages to integrate social networks better. The company’s contacts with both Facebook and Twitter has allowed Bing’s developers to display more social data to the average user of Bing. For recruiting and staffing, this social networking advantage may be significant.
As a result of all of this, your SEO strategy should comply with both search engines’ specialized algorithms. In addition, you should be prepared to search for potential job candidates using both tools when integrating information into recruiting software. If the differences between Google and Bing can impact searches relating to your business or personal brand, then those differences can certainly make an impact on how one candidate compares against the other in the digital sphere. Are you prepared to develop SEO strategies for both search engines?