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Selecting Sales Candidates: How to Hire Wolves

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I have found that one of the more common problems staffing firm leaders encounter is finding and hiring top-level salespeople. More specifically, it seems that hiring the farmer profile seems to be much easier than hiring hunters. It seems that this challenge applies to not only startups and small firms but large firms as well. So what’s the solution?

Believe it or not, this is a challenge that’s common in many industries. I’ve been involved in the hiring process in the retail, technology, and automotive sectors and hiring managers struggle with overcoming the same challenges. What I have found, through observation and experimentation, is that there is a fairly simple four step process that can be used to identify and hire sales people who fit the hunter/wolf profile you are looking for.

The first step in the process is to look within your organization and identify your own hunters and build a baseline profile. Hunters and farmers work differently so it’s important to document the way both types of salespeople work—you may choose to utilize your recruiting software for insight. This step in the process requires some level of business process analysis and the ability to look at every step in the sales cycle and how the individual behaves in each step.

The next step in the process of hiring sales people is to incorporate psychometric testing into your selection process. While this may seem like an unnecessary expense to some, it’s important to keep in mind the costs associated with making the wrong hire. Research has shown that firms can spend two to three times the first year salary of the “wrong” hire to fix the mistake. Adding psychometric testing reduces the risk of making that wrong hire and adds a research-backed instrument to your hiring process. I have found that both the Predictive Index (PI) and the Life Styles Inventory (LSI) are effective diagnostic tools with documented reliability and validity. Conversely, stay away from Meyers-Briggs or similar tools since their predictive capabilities have recently been called into question.

The third step in the process of hiring sales people is to understand the psychological profile of the hunter mentality. I have found that the candidates who best fit the profile have the following attributes: patience, resilience, confidence, humor, curiosity, service-orientation, learning-orientation, and competitiveness. There are wide-ranging research opinions on what attributes carry the most weight but the key takeaway is that your “perfect” hunter profile will have all of these attributes. As a result, your interview process needs to include behavior-based questioning that distills out the presence or absence of these attributes.

The fourth and final step in the process is interviewing and selecting the hunter profile. Like just about everyone else, I’ve been on both sides of the interview table. What I’ve found particularly interesting is how sales interviews are conducted. Generally speaking, interviews have been structured in such a way that hiring managers aren’t testing for capability or profile. Oftentimes the process itself really doesn’t gauge if the candidate has the necessary competencies. Organizations looking to hire hunters need to gauge performance under pressure and should be interviewing candidates with that in mind. A simple approach would be to tell the candidate (in a polite way) that they’re not good enough and see how they respond. Most sub-par candidates will crumble. The ones left over provide you a “semi-qualified” pool of candidates to evaluate further.

The process of hiring sales people is a complex one for most organizations. Hiring for the hunter profile can prove to be one of the bigger challenges a sales organization can face. As a result, it’s critical that firms take a systematic approach to the process that includes both quantitative and qualitative criteria. This four-step process should provide a good foundation to build from. Then, once you’ve found your ‘wolves’, Bond will be there for you with the tools they need for hunting success.

For more insights from leading staffing industry experts on how to build, coach, and train your sales team, get a copy of our Bond US Sales Selection, Training and Development Report 2014.

Future sight: ‘Big data’-enabled staffing and recruiting software to create actionable insights

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The future holds big promises for big data

There has been a lot of conjecture about what ‘big data’ – massive databases of information managed by super-computers and powerful software — might be able to do to improve virtually every aspect of our lives. IBM, for example, has recently released its ‘five in five’ predictions for Innovations that will change our lives in the next five years, and these five innovations have amazing potential. But closer at hand, and more relevant to we in the staffing and recruiting industry, is how ‘big data’ can be used in the future to improve business processes, efficiency, revenues, and profits.

From today’s ‘regular data’ to tomorrow’s ‘big data’

Today, through the innovation of recruiting software technology and inclusion of new processes, we are able to evaluate information in near real-time. With that ability managers can consider the merits of a data set compared to past data and decide whether a course of action is appropriate or needs to be altered. Taking those small steps further into a giant leap in the future, staffing and recruiting professionals can see how big data has the potential to have a transformative impact on the success of candidate resourcing strategies and customer care, as well as sales and operational processes.

The future of comprehensive staffing data solutions

Data is a paramount source of information. While many staffing firms use a wide variety of separate staffing and recruiting software systems across the enterprise, such as an ATS system, Customer Relationship Management system and a Payroll system and another Accounting System, it has been difficult or prohibitively expensive to even consider integrating them. Big data-enabled software will herald the end of silos of information that hinder the overall development of real-time solutions. Data should available so that information analyzers and various systems can find patterns from within the endless configuration of numbers.

Full-enterprise cloud-based staffing and recruiting software solutions are becoming the norm in staffing and recruiting operations for just this reason. The availability of one integrated information process server that can take data from different business functions and processes and enable the creation of a clear picture of a scenario in the past or potential for the future will be crucial to competitive success.

Recently Pinstripe, a recruitment process outsourcing provider, suggested that “the true sign that analytics have arrived in the staffing software space is the presence of visual reporting tools, customizable data relationships and cross-platform data integration in nearly every product. Staffing and recruiting software vendors clearly understand how important analytics are to staffing and recruiting, and they are building analytics functions into their products.” Big data offers far more than just analytics for human use as many describe them. Big data is really about incredibly powerful software that looks deep within the data to reveal relationships, dependencies, and to perform predictions of outcomes and behaviors.

The deployment of big data-enabled staffing and recruiting software systems allow for succinct and accurate decisions make decision-making for staffing professionals much more reliable. Without the comprehensive solutions of the future that are designed to consolidate the various sourcing of information, a recruiting agency or staffing firm will be without a key component in the development of a strategy for their own future.

You can learn more about Bond’s unified staffing and recruiting software solutions by emailing us.

 

Staffing and recruiting: Are you seeing more women in the tech industry?

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It’s old news that women, by in large, have been underrepresented in the information technology industry for decades.

Unlike in many other fields, this misrepresentation is not just for corner office, top managerial positions, but from the ground up. Positions that range from entry level to chief executive officer are taken by men. Some argue that this isn’t so much a fault of the industry, but is the effect of the decreased number of women entering science, technology, engineering and mathematics fields.

Percentage of women in IT industry grows

Regardless of the reason for the imbalance, the fact that men so outnumber women in the IT sector is common knowledge. However, that may all change soon. For the first time ever, the majority of the jobs created in the IT sector this year have been filled by women, according to data from the U.S. Bureau of Labor Statistics analyzed by Dice.com.

During the first nine months of 2013, about 39,000 jobs were created in the industries labeled “computer system designs and related services” by the federal government. According to Infoworld, of those newly created jobs, about 60 percent went to women – a drastic increase from the 34 percent for all of 2012. This is a trend that staffing and recruiting professionals have to monitor closely to ensure their staffing and recruiting software database reflects the change. Over the last decade, there have been about 534,000 jobs created in this industry and about 30.8 percent have been filled by women.

“Companies have been focusing on getting more women into technology for a long time. This year those efforts appear to be paying off – with 60 percent of new tech jobs created in 2013 filled by women, according to government statistics. To have the best tech organization, companies want to pull from the entire talent pool and we need to do more to get young girls thinking about technology careers early and often. That’s why Dice is supporting efforts like Code.org and Donors Choose to reach the next Marissa Mayer and may there be many of them,” said Shravan Goli, President of Dice.

Positive change in the tech industry

The figures about the relative increase in percentage of women hires in the technology sector have everyone talking. Some question whether this is an outlier year or if it demonstrates the changing values of the industry and the emergence of greater equality. Infoworld reports that one interesting fact for staffing and recruiting professionals to know from the data is the number of women hired in the tech industry for the first nine months of 2013 is the same as past years – it’s the number of men hired in the industry that has declined in comparison to previous years. So far researchers and industry experts don’t have any theories as to why there is a decline in men being hired, while the number of women filling new positions has stayed the same. This change is another that needs to be monitored closely with staffing and recruiting software, if your agency hopes to place the correct ratio of qualified employees.

“Is this really positive change? It’s too early to say,” said Elizabeth Ames of the Anita Borg Institute, an advocacy group for women in tech, according to the news source. “But we are seeing more awareness of the issue and seeing leaders in the technology business realize it is an imperative to bring women into tech workforces.”

Overall, as employment in this industry continues to increase as the nation recovers from the recession, staffing and recruiting professionals will see more and more clients asking for qualified candidates. Regardless of the reason, more of these hires may be women in the near future, if this trend continues. So recruiters may want to consider who is filling their staffing software and recruiting software database and see if there’s a rise in women being hired by clients.

 

Does your staffing and recruiting sales team have a champion?

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Every sales team has a champion.

No, this person hasn’t ridden into the office on a white steed to save the princess from an evil witch, but he or she is a hero. An office sales champion is someone in the organization who is able to reel in the big fish clients, who understands the marketplace and thrives in the organization. In terms of the staffing and recruiting industry, every firm must have a champion staffing sales person. This sales leader will bring in the big fish clients and are a trusted resource. Behind this champion staffing sales person is a staffing and recruiting software database that enables them to succeed at the highest level.

Characteristics of a staffing sales champion

According to an article in Staffing Industry Analysts, sales champions are characterized by three primary skills. In the article, author Donna Carroll, vice president of sales, North America, for the Professional Services Staffing business at CDI Corp., stated that sales champions listen to their clients and really take the time and effort to understand the individual needs of the person speaking on the other side. Instead of walking into a meeting with an agenda, a sales champion understands that his or her primary focus should be to learn the objective and desired outcome of the partnership from the client. All of these details are then carefully recorded in a staffing software and recruiting software database to provide a team with the necessary information to find the right person to fit the job.

Once this is accomplished, a true staffing sales champion is able to reiterate the needs of the client and discuss the pros and cons of a strategy or potential solution without negating what the other person is saying. A champion establishes trust between the staffing firm and the client. The ongoing dialogue between a staffing sales person, account management and the client will create a successful partnership.

Importance of developing champions

Champions are not simply born into the world of staffing. The skills and strategies are taught over time, which is why it is important not to become complacent with one staffing sales champion, but to continue to train others to take this role on as well. Harvard Business Review reported on the importance of creating a strong network and multiple sales champions because unexpected things can happen at any moment and it’s not uncommon for people to quit, get fired, take a prolonged hiatus, etc. For example, Aimee, a senior executive at a global financial services firm, recently watched as the contacts she built over 15 years at a company became useless as people left due to corporate restructuring and the dip in the economy during the recession.

“Many of the leadership team whom I had worked with for a number of years changed,” she explained to the source. “You feel you’ve lost the equity you built up over the years – people knowing what you do and how you perform.”

In a staffing sales environment, the loss of a champion professional could have drastic results, which is why it is important to cultivate multiple champions. Talented sales professionals working for a staffing agency can achieve greatness or polish their skills, if the resources are available. In fact, research from Staffing Industry Analysts shows that recruiting agencies that invest in the latest tools like staffing and recruiting software as well as the training and support required to turn a good staffing sales person into a champion experience higher and more consistent profitability.

Want to make champions of your sales team? Give us a call at 800-318-4983 or email us for details on how Bond’s software can energize your sales staff.

 

Have a recruiting or staffing agency employee retention problem? Here are four tips to help solve it.

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Reducing your agency employee turnover is a leadership responsibility.

reduce employee turnover with Bond Adapt recruiting softwareEarly in November I had the opportunity to facilitate a roundtable discussion on staffing and recruiting agency salesperson retention and development at the TechServe Alliance Conference in Las Vegas. Needless to say, my inner nerd was pretty stoked about the opportunity considering that my dissertation topic is on salesperson retention and training in the staffing industry. I came ready to discuss four key areas on the topic but the discussion was so vibrant that our table never made it past the first area of discussion. Before we knew it, our table was the last one left in the room and we had to get back to the convention. Given the passionate discussion, I thought it would be a great idea to share the “rest of the story” with you.

When looking at the issue of voluntary turnover (where your people leave your organization), the associated costs are stark. Depending on where you look, the cost of turnover can be two to three times the annual salary of the person you hired. Data from various industry sources indicates that staffing industry show turnover ranges from 30-60%. Those numbers, even on the low end, represent a huge waste of resources. In the face of such high turnover, many staffing and recruiting agencies have implemented initiatives to fix the problem. While implementing these initiatives is a good idea, they must address the following four core areas in order to be effective: managerial/leadership training, proper candidate selection, employee empowerment, and employee development.

First, focus on staffing and recruiting leadership and management.

If your staffing or recruiting agency has a turnover problem, perhaps the most cost effective way to fix it is to focus on the leadership/management tier. As the saying goes, people join companies and leave their managers. That saying is backed up by research which points to managerial issues being ranked as two of the top five reasons an employee leaves a firm. Additionally, research has shown that leadership training pays huge dividends when it comes to employee retention. I’ve been lucky in my career not to have to deal with poor leadership but the vast majority of employees don’t have that luxury. Employees rely on their managers to provide the vision and live the mission and values of the company. A critical component of your turnover mitigation initiatives has to focus on making sure your leadership is armed with the tools to retain your best people. Focusing on training at the leadership level is among the most consequential investments you can make and one of the most likely to dramatically change the direction of your organization.

Second, select staffing and recruiting employees systematically.

A second piece of the “solving turnover” puzzle has to do with employee selection. When it comes to selecting recruiters or staffing and recruiting salespeople, it is critical that companies use a systematic approach to selection. Whether you are looking for a hunter or farmer personality, you must understand the core skills and competencies of each role and evaluate that throughout the interview process. Additionally, incorporating a diagnostic tool like the Predictive Index, LSI, or other personality assessment should be a central element of your selection process. Furthermore, it is crucial that you use a team/panel interview format AND that one person on the team is tasked with putting the candidate on the spot in order to assess how well they perform under pressure. Lastly, there needs to be consensus on the team. Before bringing someone into the team, you should have wide agreement on the panel that the candidate fits your organization from both a competency and cultural standpoint.

Third, empower your employees to solve business problems.

A third and often forgotten element of the “solving turnover” puzzle is the issue of employee empowerment. The level of employee empowerment is directly related to leadership style. The amount of freedom that an employee has on the team depends on the level of control exercised by the leadership. This is where leadership training can play an important role in empowering employees. Team leads should always be looking at how they can get the most out of their people and the best way to get positive results is to get out of the way. If the goal is to retain top talent, leaders must recognize that the team they put together must be given the freedom to reach goals their own way. No top-tier employee will want to stay with a team where there is no freedom to be creative in solving business problems. Similarly, it’s up to leaders to empower employees with the facilities, resources, and tools – such as world-class staffing and recruiting software – necessary to perform their jobs. This reinforces to employees the importance and value of their contributions to solving business problems successfully.

Fourth, don’t neglect employee development.

Lastly, once you have the three other pieces in place, you need to make sure that the people you have within your staffing or recruiting agency are being developed. Employee development isn’t just about having a career path; it’s about creating and giving opportunities to move a person’s career forward. In a very general sense, it means creating the opportunity for the employee to drive the direction of the company. In order to do this effectively, you must first know what the employee is passionate about and then empower them to come up with ideas that improve the company from a systems or processes. In the process of doing this, you’re assessing their ability to influence and lead and preparing them for the next step in their career. Even if you don’t have a defined career path, increasing the responsibilities the employee has goes a long way in developing them for future leadership.

Employee turnover, and more specifically voluntary turnover of your top talent, is a crushing problem to deal with. The most critical element of solving the problem is to be honest about addressing the core issues. When you look at organizations with high turnover, you can almost always find significant challenges at the managerial and leadership levels. Fixing problems at the leadership level and then working down from there provides a workable roadmap for turnaround.

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Social Media Enabled Software That Drives Successful Staffing and Recruiting

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Facebook, Twitter, LinkedIn, Google+, You Tube, WordPress, Blogging — that we are in a new era of multi-channel, highly-personalized, news, lifestyle and information distribution is enough to make a good recruiter or staffing professional cry.

So much chafe, so little time…

How do you manage all of those streams of information? How do you easily and effectively search for candidates across so many different sources? How can you possibly track all of your own job order related postings and activities to determine what works and what doesn’t? There aren’t enough hours in the day. And you don’t have the time to waste — you have orders to fill. You need solutions that reduce your effort, while helping you separate the chafe (all the junk out there on the Internet) from the wheat (all the good candidate and employee information you need for recruiting).

Enter Bond International Software and its three staffing and recruiting software packages: Bond Adapt, Bond eEmpACT and Bond StaffSuite.

Each of these three products is uniquely designed to help harried staffing and recruiting professionals better manage their time by reducing the effort it takes to keep up with virtually anything related to social media and your staffing and recruiting business.

For example, from within Bond software you can record candidates’ online profiles on LinkedIn and other social media sites so that you can develop a better understanding of their fitness for your job orders. You can also easily send job postings from within the software to your own site and, at the same time through RSS feeds, to your own social media sites to aid in recruiting with less effort.

But there’s more. It’s not enough that you can track candidates or customers through their online social media profiles or post jobs or send news via RSS feeds. With Bond recruiting and staffing software you can also develop and implement tracking and reporting that helps you understand the effectiveness of these efforts. You can determine the ROI of your social media campaigning.

Like to find out more? Call us at 800-318-4983 or click www.bond-us.com for more information. We look forward to helping you put social media to work for you!