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5 Location-Based Social Media Tips For Your Recruiting or Staffing Agency

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Social media has given recruiting companies and staffing agencies a host of new ways to find the right candidates.  As a result, more firms today are leveraging staffing or recruiting software that integrates data from the biggest social networks – think LinkedIn, Facebook and Twitter.

While it’s true that the biggest networks will hold the largest candidate pools, even more (and sometimes more job-ready) candidates can be found by exploring networks you may not have considered.

I’m talking about location based social media.

You’ve probably heard of location based social sites like Foursquare where users check-in to share their locations, activities and tips on special spots with others.

Leveraged correctly, these networks can become powerful staffing and recruiting tools.  Here are 5 easy ways to start:

  1. Find Candidates At Events – You’ve got a booth at a job fair or trade show and you want to attract candidates to come by.  You can keep track of candidate check-ins to the show and offer invitations for people to check out your kiosk.
  2. Provide Tips To Check-ins – Perhaps you represent a staffing agency that works with numerous candidates for temp hiring.  You can encourage prospects to check in to your location by offering valuable interview tips in return.
  3. Keep Track Of Your Competitors – Are people checking in with your competitors?  You can follow candidates’ traffic to your competitors and then encourage them to check out your location as well, i.e., “Searching for a job?  Check out Recruitment Solutions for the best job search options.”
  4. Engage Your Facebook Followers – Invite your fans to check in to your offices through Facebook Places, the network’s own location based check in application. Your Facebook business page updates can then draw attention to the buzz of activity surrounding your recruiting firm or staffing agency.
  5. Track Ideal Candidates – You’re looking for sports-minded candidates for your fitness equipment company client.  How do you find such candidates?  Try monitoring local fitness-oriented check-ins where ideal prospects might be spending time, such as rock climbing clubs or triathlon events.  Then let those candidates know you’re hiring.

And, of course, with the right staffing or recruiting software, you can integrate activity from each of these social channels seamlessly into efforts.

To learn more about how your recruiting or staffing agency can best take advantage of location based social media, and how our social media enabled staffing and recruiting software can help, contact us or request a free demo.

Recruiting Management Tips – Automate Staffing Efforts On Twitter

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Twitter tips for recruitersOf all the social media channels available for recruiting firms and staffing agencies, Twitter provides some of the best capabilities for getting the word to candidates.  The network is a recruiting software tool that more companies should leverage.

That said, the high levels of information that recruiters and staffers have to put out means that tweeting the constant flow of job opportunities could mean that you never leave your office for being chained to your Twitter accounts.  But that problem can be averted with automation software.

Check out these 3 automation tools that can make your recruiting management run more smoothly when it comes to tweeting your message:

1. Hootsuite

Hootsuite is a social media dashboard that allows recruiters and staffing agencies to manage and measure their Twitter and other social media accounts.

For busy hiring professionals Hootsuite can be an advantage.  You can draft multiple messages  — some Hootsuite plans enable you to produce 50 unique posts at a time — and schedule them to send at the optimal times your target audience is most likely to be online.

The service also allows you to monitor audience sentiment and follower growth.  You can utilize the analytic tools from Facebook and Google through the Hootsuite dashboard.  For busy professionals, the mobile apps make that information available any time via your mobile devices.

In addition, Hootsuite’s collaborative team functionality lets multiple contributors access your company’s social profiles without having to share passwords.

2. Timely

This bookmarklet also lets you schedule your tweets to get them out when they’re most likely to be seen but in contrast to Hootsuite, which asks you to specify the times you want your updates to be posted, Timely automatically distributes your messages based on your audience’s online behavior history.

So, in one sitting, you can create a queue of tweets and Facebook posts to go out automatically which saves more time for responding and retweeting.

If you combine a service like Klout, you can measure the influence and reach of your tweets and other social media updates.  Klout scores 2.7 billion pieces of content daily to understand your content’s impact and build your target audience.

3. Buffer

In order to keep the followers you’ve attracted, you need to establish a regular level of engagement.  The recruiting professionals who have the most success on social media understand this and don’t limit their updates to one type of content.

For example, let’s say you run across an article from SmartBrief on interview tips that you would like to share.  With Buffer, you can send that content via your Twitter account, with the added bonus of being able to view individual analytics for every tweet you send.

The capabilities social media automation provides mean that you can spread your recruitment and staffing influence more widely across Twitter and other channels without having to sacrifice large amounts of time in the process.

For more information how automation can help your recruitment or staffing company in other areas, check out our resource whitepaper, 15 Steps To Successful Staffing And Recruiting Software Selection.

 

Making the most of #hashtags

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Hash sign, number sign, pound sign, call it what you like, these little lines can be found all over Twitter.

Have you noticed them? From #justinbieber or #timtebow to #thevoice and #thegrammys, if you are tweeting you can’t have escaped them. I remember when I first started using Twitter, 4 or 5 years ago and I think the first one I saw was #SXSW for the South by Southwest Music Conference and Festival held in Austin, TX. To be honest, I felt left out, had no idea what it meant and perhaps I was missing out on something big. I do like to know what’s going on!

Hashtags allow comments to be linked together. By adding the hashtag sign and a word or phrase to your tweets, they can then be reviewed in a stream with all other tweets containing the tag. Used in the right way, these can be powerful and informative. This year, I didn’t need to sit through the various award shows to find out who the winners where and who was best and worst dressed. I just reviewed #Oscars on Tweetdeck and saw the steady stream of photos and comments to get the experience without being tied to my T.V.

Just recently I sat in on a webinar presented by Linked In. It was ‘Best Practices for Getting More Company Page Followers and Growing Engagement’. At the beginning of the event, they mentioned the hashtag of #LICast to use if you wanted to tweet during the broadcast. This gives them, and anyone attending, a quick and effective way to see all of the comments made in one place. It’s a smart way to extend the reach of your event and get others to promote you at the same time. Other hashtags aren’t necessarily decided upon or organized for an event. Pop culture and daily events can help spawn new phrases to use. #Winning anyone??? (Charlie Sheen, if you live under a rock).

I know someone, near and dear to me, who loves to use air quotes but maybe not in the right way and at the right time. It amuses me and he is good enough to let me make fun of him (you know who you are). Using hashtags at the wrong time and in the wrong way is kind of the same thing! Things like #runningallofthewordstogethermakesnosense.

Consider using hashtags related to your industry. For many of our readers, tags like #staffing or #recruiting might be good ideas. Or #jobs, #hiring or #employment. Savvy job seekers using Twitter for their searching might jump right to one of those hashtag feeds. For example, the screenshot to the right shows tweets using #staffing in their tweets.

Another time for using hashtags is during conferences or work shops. The Staffing Industry Analyst Executive Form coming up next week has their own unique hashtag for the event. #ef12 will be used by event coordinators, vendors and attendees alike. Can’t make an event? Just find out their event tag and follow along!

So, in closing, if you are planning a job fair, an open house or any kind of event, consider using a hashtag to help others follow along. If you are attending an event, or can’t be there but want to stay informed, find out the hashtag so you can read and keep up to date. If haven’t ever used a tag, but want to get started, feel free to copy and paste the tweet below and do it now! 🙂 I will be sure to follow along.

 

Just read the following article by @meganwalkeruk for @BondUS http://tinyurl.com/73zr5u8 #awesomepost #usinghashtags

 

 

 

Social Media Enabled Software That Drives Successful Staffing and Recruiting

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Facebook, Twitter, LinkedIn, Google+, You Tube, WordPress, Blogging — that we are in a new era of multi-channel, highly-personalized, news, lifestyle and information distribution is enough to make a good recruiter or staffing professional cry.

So much chafe, so little time…

How do you manage all of those streams of information? How do you easily and effectively search for candidates across so many different sources? How can you possibly track all of your own job order related postings and activities to determine what works and what doesn’t? There aren’t enough hours in the day. And you don’t have the time to waste — you have orders to fill. You need solutions that reduce your effort, while helping you separate the chafe (all the junk out there on the Internet) from the wheat (all the good candidate and employee information you need for recruiting).

Enter Bond International Software and its three staffing and recruiting software packages: Bond Adapt, Bond eEmpACT and Bond StaffSuite.

Each of these three products is uniquely designed to help harried staffing and recruiting professionals better manage their time by reducing the effort it takes to keep up with virtually anything related to social media and your staffing and recruiting business.

For example, from within Bond software you can record candidates’ online profiles on LinkedIn and other social media sites so that you can develop a better understanding of their fitness for your job orders. You can also easily send job postings from within the software to your own site and, at the same time through RSS feeds, to your own social media sites to aid in recruiting with less effort.

But there’s more. It’s not enough that you can track candidates or customers through their online social media profiles or post jobs or send news via RSS feeds. With Bond recruiting and staffing software you can also develop and implement tracking and reporting that helps you understand the effectiveness of these efforts. You can determine the ROI of your social media campaigning.

Like to find out more? Call us at 800-318-4983 or click www.bond-us.com for more information. We look forward to helping you put social media to work for you!

All the Little Birdies

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If your staffing business does not have a Twitter account, it may be time to give in and get an @ handle.  There is of course the obvious reason to join: Twitter allows recruiters to post quick links for open jobs where many candidates can see them. What else though?

Actually, there are several major ways a Twitter account can benefit your business. I found a great article on Social Media Magic http://socialmediamagic.com/blog/7-reasons-business-twitter/ about how you can use Twitter to your business’ advantage. The article discusses the impact your branded Twitter page can have on followers and brings up a good point; followers can experience your brand on Twitter. By visiting your website they can see your brand and find out about your offerings but with Twitter they can experience your brand as a living and communicating entity that is trying to actively engage those that they service.

Creating a specialized Twitter page with graphics (not from Twitter stock) and your company’s logo is relatively simple and inexpensive. See our Bond-US branded page here http://twitter.com/BondUS.

So what are you waiting for? Get tweeting!