Regular readers of this blog know that I’m big on staffing software, social media, and staffing software that maximizes social media.
So of course I want to ask, “Does your back office staffing software talk to social media?” By which I mean,
- Does it seamlessly integrate with Facebook, Twitter, LinkedIn – the three most important social media outlets for staffing professionals? You need to be able to easily import search results from these social media channels into various databases. You also need to easily move text – usually, some form of marketing text – to these outlets.
- Does it allow you to set up automatic social media tracking and reports? Do you know, for example, how many people searched for a particular kind of job? Do you know how often people are talking about a particular company and what they are saying about it? Do you know how your competition is using social media? If not, you need better staffing software.
- Does it allow you to easily use other social media outlets? No one knows how big Google+ is going to get, and no one knows what the next short-lived or long-lived social media phenomenon will look like. But you need to be ready to jump at social media opportunities as they arise, and that requires staffing software that’s social media friendly.
I’m still surprised that a lot of staffing professionals don’t really use social media. Maybe they have a Facebook and LinkedIn account, and maybe they tweet on a regular basis. But they don’t take advantage of the tremendous information gathering, information sharing, and networking opportunities afforded by it.
Maybe I shouldn’t be surprised. Old habits die hard, and some of those old habits still pay good dividends in the staffing world. And it really is just a matter of time. Staffing professionals (including the “older generation” of people like me) use the internet and email today better than they did five years ago, so they’ll catch up with the social media revolution eventually – or retire before they have to. Speaking for myself, I prefer revolution over retirement any day!
Have questions about staffing software, recruiting software, and other tools for the staffing industry? Contact us – we’d love to hear from you.